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SEM

SEM search engine marketing

Search Engine Marketing (SEM) – Pay per Click 

SEM encompasses all paid search activities including Google Adwords strategy, purchases, and management. These paid for (sponsored) results generally appear next to organic (main) results. Coco will help you through every phase of a SEMcampaign, from establishing a budget to measuring the results.


SEM Services Include:

  • Establish budget, conversion goals, PPC Goals
  • Establish unique selling proposition (USP) or value selling proposition (VSP)
  • Create the campaign strategy definition
  • Google AdWords Account setup
  • Research & select keywords / key phrases
  • Creation of campaign structure
  • Writing ad copy with call to action
  • Landing page development or evaluation
  • Analytics and reporting set up
  • Measures of Performance (MOP
  • Measures of Effectiveness (MOE)