Digital Home Authority Solves Unique Challenges With Coco Design
Pensacola, FloridaDigital Home Authority (DHA), a home entertainment marketing partner, recently turned to Coco Design Associates, Inc., a full-service strategic web design and internet marketing firm, to find web-based solutions to help get its start-up business going. DHAs unique partnerships with cable companies and new home builders presented several challenges for them and the Coco Design team. With cutting-edge ideas and up-to-the minute internet solutions, the team at Coco created powerful tools to help DHA and their partners reach a wide customer base with customizable retail sites. First, the team at Coco helped DHA get up and running with their corporate site using the 1DotNow website solution that was specially designed for small businesses. It offers scalable, customizable websites that can easily grow along with any business. The 1DotNow product is great for our corporate site, said Michael Smith, President and CEO of DHA. Its easy to use and looks great, especially for a small, resource-challenged start-up like DHA. The next challenge was finding a way to connect DHA to their partners and customers. DHA is walking on new ground in their industry, said Chris Haveard, Coco Design CTO and Application Architect, referring to DHAs partnerships with cable companies and new home builders to offer the newest video and internet technology to new home buyers. The idea was to create custom data connectors to the other business entities without treading on their internal security issues and restrictions. They would give DHA whats needed only when its needed, and vice versa. Translating an evolving business model into a usable application does have its challenges, Haveard said. The most important thing for us to do is really listen to where the business plan is going in order to get a feel for how the business and the application will integrate. In addition, Coco was extremely involved in working with DHAs supplier on numerous retail sites. Based on Cocos idea and design, we are now able to create customized landing pages for a local cable system and its affinity partners, Smith said. This process takes five minutes to set up the landing page and get it online for sales programs. Our supplier has now given us unlimited web space on their system, and our design costs for each page are nothing! The experts at Coco Design know how to tackle these and other e-business challenges. From shopping carts to podcasts; flash animation to online registration, Coco Design Associates can turn any internet challenge into a creative solution. As Haveard said, One of Coco Designs strengths is making sense of the unknown for companies struggling to grasp their internet development needs. # # # About Coco Design About Digital Home Authority
Founded in 1994, Coco Design Associates, Inc., the makers of the 1DotNow line of web products, provides scalable, easy-to-maintain websites and powerful web-based applications that bring value to the client's bottom line. Their core business expertise is the development of custom e-business architecture including web design, internet marketing, application development, flash animation, database integration, e-commerce, and intranet/extranet solutions. President and CEO Jay Massey is a recognized expert and frequent speaker on internet marketing.
Website: http://cocodesign.com
Digital Home Authority was founded in 2005 as a way for new home buyers to find video and internet entertainment solutions while saving money and still receiving excellent support. Linking cable operators, new home builders, and a video product supplier, DHA is opening the door to the future of digital video in the home.
Website: http://digitalhomeauthority.com