Coco Design Lands Key Web Design Relationship with Creative Broadcast Concepts
KEY POINTS: Internet, World Wide Web, Small Business, Micro-business, Partnering Relationships, Advertising Agency
Pensacola, Florida – January 18, 2002 – New England based automotive advertising veterans Creative Broadcast Concepts (CBC) are turning to Pensacola web-design experts Coco Design Associates to handle all of their considerable Web workload. The partnership marks an important change in the way CBC handles their Web-presence, and replaces their in-house design unit entirely. “In the past, CBC has used an in-house web designer to handle the sites they’ve built for their clients,” says P. Jay Massey, president of Coco Design. “But they came to us to build their own sites. With their new marketing focus, they’ve realized that Coco Design is the best choice for their Web-design needs. We can put together better sites and do it more efficiently than they can in-house, while maintaining CBC’s reputation for high-quality customer service.” Gus Gustafson, a research analyst for CBC, says that Coco Design brings a professional touch to everything they do. “For personal service and cutting-edge technology, there’s no better place than Coco Design,” he says. “We’ve done five sites with them in the past, and have been very satisfied with the results.”
Creative Broadcast Concepts has a hard-won reputation for excellence in the automotive advertising industry built on long-standing relationships with some of the most successful, most profitable dealerships in the US and Canada. After almost two decades of experience in building successful marketing programs for auto dealerships, CBC is planning on expanding its operations to include customers in non-automotive industries, using the same type of logic and common sense that built their successful position in the automotive advertising market.
“Our society has experienced more structural business and advertising changes in the last 15 years than in the previous 85,” Says Gustafson. “Understanding the impact of these changes will enable our agency, and our clients, to achieve a greater share of both mind and market.”
Given CBC’s commitment to innovative advertising, technological advance and relationship building, partnering with Coco Design is a natural choice. Since its inception in 1994, Coco Design has been an innovative marketing house with a commitment to first-class technology. The company has a history of leveraging technology to improve efficiency and foster creativity. Coco Design’s use of telecommunications technology to create a virtual work environment has allowed them to capitalize on the strengths of associates from around the world, while their pro-active operating philosophy has led to rapid growth and international recognition for their services. Their commitment to customer service has won Coco Design acclaim from their host of customers.
“Coco Design really has some of the best cutting-edge technology around, sprinkled with industrial-strength 24/7 customer support,” says Gustafson. “If you’re looking for consultation or hosting on your next online development, Coco Design is your one-stop shop. We’re excited to be working with them, and I’d recommend them to anyone.”
Coco Design’s most recent innovation has been marked by the release of the 1DotNow line of products. 1DotNow is a custom Website product that levels the Web playing field by putting the full power of the Internet in the hands of businesses with even the smallest of budgets. With 1DotNow, small companies can compete on-line without big businesses’ big money.
“The beauty of 1DotNow is how it gives the client the power to make changes to the site,” says Massey. “1DotNow sites are designed so that they can be used without the constant input from a professional Webmaster. You don’t have to have a lot of technical sophistication to keep a 1DotNow site current.”
The product line links professional Web designers with 1DotNow’s exclusive Web authoring technology to quickly create scalable, easy to maintain Websites. Once the site is in place, the owner can manage, market and update content on the site using 1DotNow’s unique Dynamic Content Administrator, without the need for further input from the designer. That makes 1DotNow sites not only affordable, but an effective way to bring e-commerce and web solutions to the micro-business market. “It’s industrial strength web design for pennies,” Gustafson says. “There’s no better product on the planet. We’re thrilled. The amount of flexibility that Coco Design built into 1DotNow is something that most site developers don’t really consider for the end user, and you’re not going to find better customer skills or knowledge than you’ll find at Coco Design.”
Coco Design Associates, Inc. has offices in Pensacola, Florida and Montgomery, Alabama. They can be contacted by phone (800-640-7197), email (jay@cocodesign.com) or at their corporate website (www.cocodesign.com).
Creative Broadcast Concepts is located in Biddeford, Maine, and can be reached by phone (800 237-8237), email (Gus@CBCads.com), or on the web (www.greatads.com).

