American Marksman and Coco Design Hit the Target with Website for New Business Concept
Pensacola, Florida - Recently, Mark Eberhard, CEO and President of American Marksman Group, needed to find a web design firm to help him with his ground-breaking new business. American Marksman will be the first national brand of indoor shooting sports stores, following the pattern of McDonalds or Golds Gym, with a nationwide membership and high standards for every location. They will take the indoor shooting industry into new territory by giving their customers a consistent, extraordinary experience.
Integral to getting the word out to investors and others interested in the new concept during business development was setting up a website that would offer Eberhard and his team a flexible environment that would grow with the business. Thats why they looked to Coco Design Associates, Inc., a full-service strategic web design and internet marketing firm. I chose Coco Design because of their 1DotNow line of website products, Eberhard explained. Its very user-friendly as far as the manipulation of content, its competitively priced, and we can grow with the technology until we get to the point where we need to migrate to another, more complex tool.
Even more importantly, Eberhard appreciated the accessibility of the staff at Coco Design. If I need to deal with someone specifically, whether its business-related or technical, I can, said Eberhard. I can even talk directly with the technical people. The last thing you need is another person in the chain when youre trying to ask a question or fix a problem.
When asked about the direction American Marksman plans to take with its national roll-out of chain stores, Eberhard explained that there were several possible paths to take. We could go many ways: corporate-owned stores, joint ventures, co-ops or other traditional distribution methods. Any direction will require flexibility and growth potential with their website. Eventually, they may delve into e-commerce, either business-to-business within the corporation, or business-to-customer. With the tools available through Coco Design, Eberhard feels confident they will be able to tie-in other business systems and processes effectively.
Thats the key to internet functionality today, said Jay Massey, President and CEO of Coco Design. We have to provide changing solutions in a fast-paced technical world. New businesses need to be accessible now, and hopefully will grow and add pieces in the future. American Marksman aims to do just that.
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About Coco Design
Founded in 1994, Coco Design Associates, Inc., the makers of the 1DotNow line of web products, provides scalable, easy-to-maintain websites and powerful web-based applications that bring value to the client's bottom line. Their core business expertise is the development of custom e-business architecture including web design, internet marketing, application development, flash animation, database integration, e-commerce, and intranet/extranet solutions. President and CEO Jay Massey is a recognized expert and frequent speaker on internet marketing.
Website: http://cocodesign.com
About American Marksman
American Marksman (AM), based in Pensacola, Florida, is currently building a nationwide chain of indoor shooting sports stores that creates value for customers, employees, and investors. AM's mission is to provide an extraordinary shooting experience for individuals of all levels of expertise, and the leadership for store management to achieve a high level of profitable operations.
Website: http://americanmarksman.com